IPL 2025 Sets Historic Viewership Records with JioStar's Innovative Broadcasts
The tournament's opening weekend amassed 49.56 billion minutes of watch time, driven by a surge in digital and television audiences.
- The IPL 2025 opening weekend achieved 49.56 billion minutes of cumulative watch time across JioHotstar and Star Sports Network
- Digital viewership on JioHotstar increased by 40% compared to last season, fueled by a 54% rise in connected TV consumption.
- Television viewership reached 253 million viewers, with a 22% increase in watch time and a 39% rise in average TV ratings over the previous season.
- JioStar introduced interactive features, including live chats, polls, virtual watch parties, and multilingual feeds, enhancing fan engagement.
- New family-focused entertainment options, such as the 'Motu Patlu Presents Super Funday' feed, were launched to attract younger audiences.