iPhone Ownership Among U.S. Teens Hits 88%, Reinforcing Apple's Market Dominance

A new Piper Sandler survey shows record-high teen ownership of iPhones, though other Apple products like Apple TV+ and Vision Pro remain less popular.

• The Spring 2025 Piper Sandler survey confirms that 88% of U.S. teens own an iPhone, with the same percentage intending to purchase one as their next smartphone.
• Teen iPhone ownership has grown steadily, rising 3% since April 2024 and significantly from 66% in 2015.
• Apple TV+ continues to struggle with less than 1% of teens reporting they watch its content, far behind Netflix and YouTube in popularity.
• Apple Vision Pro adoption among teens is minimal, with only 1% ownership compared to 25% for Oculus devices.
• Spotify remains the leading music streaming service among teens, with 65% usage overall, while Apple Music holds the second spot with 30% paid subscriptions.

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