Overview
- The global pre‑order launch on Oct. 16 produced a surge that quickly moved delivery estimates from November and December into late January 2027 and briefly disrupted ordering on Apple.com.
- Apple described demand as "schlicht außergewöhnlich" and did not disclose how many units were available or sold during the opening window.
- Apple observers reported the company kept its original launch timetable despite known manufacturing limits for a foldable device and then expanded pre‑orders to about 70 countries, increasing early demand pressure.
- Apple Store staff warn walk‑in buyers they will likely find few or no in‑stock units on the Oct. 23 retail launch day, and some buyers have listed pre‑order slots for resale on secondary marketplaces.
- Foldable phones need more complex assembly than standard iPhones, which can slow early output; the immediate effect is long waits for buyers and a test of whether Apple can ramp production fast enough to shorten delivery times.