Overview
- Apple opened pre‑orders for the iPhone 18 Pro and iPhone 18 Pro Max on Saturday, September 12 at 5:00 a.m. Pacific Time, with initial deliveries and in‑store availability scheduled for Friday, September 18.
- Customers who used Apple’s ‘Get Ready’ pre‑stage option had until 9:00 p.m. PT on Friday, September 11 to lock choices and speed checkout, and Apple took its online store offline for maintenance ahead of the pre‑order window.
- The new Pro models start at $1,199 (iPhone 18 Pro) and $1,299 (iPhone 18 Pro Max) in the U.S. and come in four colours with 256GB–2TB capacity, bringing a 2TB option to the smaller Pro for the first time.
- Carriers and retailers launched preorder incentives and trade‑in offers to lower upfront cost, with examples including T‑Mobile and Verizon deals, and many experts recommend choosing in‑store pickup to improve odds of receiving a phone on launch day.
- Apple cited upgraded components including the A20 Pro chip and camera changes that raised build cost and helped push Pro pricing higher; the foldable iPhone Duo will follow a separate October rollout and strong initial demand may quickly shift shipping estimates.