Overview
- Counterpoint Research found the iPhone 17 lineup outsold the iPhone 16 by 14% in the first 10 days across the U.S. and China.
- Sales of the entry iPhone 17 rose about 31% overall and nearly doubled in China, helped by a faster A19 chip, brighter display, higher base storage and a better selfie camera at the same price.
- In the U.S., the iPhone 17 Pro Max led demand as AT&T, Verizon and T‑Mobile lifted maximum subsidies by roughly $100, spurring premium upgrades.
- Apple shares jumped nearly 4% to a new all‑time high following the report, and Loop Capital raised its rating to Buy with a $315 price target.
- China’s eSIM‑only iPhone Air, which began preorders on October 17 after a delay, saw quick sell‑outs in some retail stores, though some analysts remain cautious on full‑cycle demand.