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iPhone 17 Surge Lifts Apple to 25% of China Smartphone Sales in October

Counterpoint attributes the rebound to iPhone 17 demand that lifted sales 37% year over year, marking Apple’s strongest start to a December quarter in China.

Overview

  • New models made up more than 80% of Apple’s unit sales in China, with all three iPhone 17 variants posting double‑digit growth led by the base model, according to Counterpoint.
  • China’s smartphone market grew 8% year over year in October as domestic brands also gained, with Xiaomi rising to the No. 2 spot and Oppo’s sales up 19%.
  • Counterpoint’s Ivan Lam said rising average selling prices are likely to amplify revenue, reinforcing expectations for a robust holiday quarter.
  • Supplementary tracking cited over 8.25 million iPhone 17 activations in China as of November 2 and strong showings on JD.com’s 11.11 rankings, signaling sustained early‑quarter demand.
  • Analysts flagged near‑term competition from Huawei’s Mate 80 launch on November 25 and ongoing supply‑chain and tariff uncertainty as potential tests of the momentum.