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6h ago

iPhone 17 Set for Sept. 9 Debut With New ‘Air’ Model, Pro Price Hike Projected

Analysts now expect only the Pro to rise by $100 citing a shift to 256GB base storage.

JPMorgan projects that iPhone 17 prices will remain largely unchanged, although the Pro model may increase by $100.
iPhone 17 series may start at Rs. 79,990 in India. Check all expected prices.
Waiting for iPhone 16 price drop? Then you might want to look at the latest deals on the iPhone 16e model.
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Overview

  • Apple has confirmed a Sept. 9 launch event where the four-model iPhone 17 lineup is expected to be unveiled.
  • JPMorgan projects no broad price increases, with a $100 bump for the iPhone 17 Pro to $1,099 for 256GB and the Pro Max likely starting around $1,199.
  • Reports point to a new ultra-thin iPhone 17 Air replacing the Plus tier alongside the iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max.
  • Leaks indicate A19/A19 Pro chips on TSMC’s 3nm process, LTPO 120Hz OLED on the Pro, an aluminum chassis with a full-width camera island, and 8GB/12GB RAM options for Pro models.
  • Preorders are widely expected to open Sept. 12 with iOS 26 rolling out around Sept. 15, and Apple Watch Series 11 plus refreshed AirPods Pro are also anticipated at the event.