Overview

• The four-phone lineup—iPhone 17, 17 Pro, 17 Pro Max, and the new ultrathin iPhone Air—hit stores on September 19 with launch prices starting at €949 for the base model and €1,449 for Pro Max.
• Independent lab testing finds the iPhone 17 inherits ProMotion at 120 Hz on a 6.3‑inch screen, moves to a 48‑MP main camera and 256 GB base storage, and posts a 12:03 battery runtime with faster wired charging that peaked near 37 W in tests (40% in 15 minutes, 71% in 30).
• The Pro models introduce an aluminum unibody with a vapor chamber that keeps the A19 Pro cooler under sustained load and extends endurance, with Apple rating the Pro Max for up to 37 hours of video and reviewers noting quicker top‑ups to 50% in about 20 minutes with a 40 W charger.
• Camera upgrades on the Pros include a 48‑MP tele sensor enabling largely loss‑free 8x photos, improved low‑light results, and a redesigned square selfie sensor that supports orientation switching and smarter framing via Center Stage.
• The iPhone Air emphasizes design at roughly 5.6 mm and 165 g with a titanium chassis but drops ultra‑wide and tele cameras, uses eSIM only, and draws criticism for compromises like a single speaker and shorter runtimes, leading several reviewers to call the iPhone 17 the more sensible buy; price‑tracking forecasts suggest more notable discounts in spring–summer 2026.