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iPhone 17 Preorders Start Friday as Apple Recasts Lineup With Air, Pro and Pro Max

Apple signals a push for upgrades through sharper model differences plus a storage reset.

Forget MacBook gaming, Apple’s new iPhone 17 Pro has all the power you need
Apple iPhone 17 Pro and Pro Max launched in Cosmic Orange, a colour drawing comparisons to saffron in India.
Best iPhone 17 Cases
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Overview

  • Preorders open Friday, September 12 at 5:00 a.m. PT (8:00 a.m. ET), with first deliveries set for September 19 across all four models.
  • U.S. starting prices are iPhone 17 $799, iPhone Air $999, iPhone 17 Pro $1,099, and iPhone 17 Pro Max $1,199, with 256GB as the new base storage.
  • Apple cut iPhone 16 storage tiers, leaving the standard model at 128GB and the 16 Plus at 128GB or 256GB to further distinguish the new range.
  • Key hardware shifts include the 5.6 mm titanium iPhone Air, Pro models with vapor‑chamber cooling, and Pro Max with a 6.9‑inch display, longer battery life, and up to 2TB storage.
  • Apple’s $39 40W Dynamic Power Adapter supports faster USB‑C charging, eSIM‑only support extends to additional regions, and altered iPhone 17 Pro videos are circulating on social platforms.