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2d ago

iPhone 17 Preorders Outpace Last Year as Pro Max Leads and Apple Ramps Output

Analysts see the stronger launch helping Apple’s September quarter results.

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Apple's iPhone 17 models are selling well. The verdict is still out for the iPhone Air.
Render of iPhone 17 Pro's "camera plateau"
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Overview

  • Analyst Ming‑Chi Kuo reports first‑weekend demand for the iPhone 17 lineup exceeded the iPhone 16 series, with lead times running about a week longer despite higher builds.
  • Apple raised third‑quarter production targets by roughly 25% for the iPhone 17, 17 Pro and 17 Pro Max, and by about 60% for the Pro Max to address heavier demand.
  • The iPhone 17 Pro Max shows the deepest backorders, with popular finishes like the new orange selling out quickly and deliveries slipping well past launch in multiple markets.
  • The ultra‑thin iPhone Air was planned at about three times last year’s Plus output yet remained broadly available at launch, making early demand unclear as only select colors show modest delays.
  • FCC filings indicate the new N1 chip limits Wi‑Fi 7 to 160 MHz channels, and expanded eSIM‑only rollouts plus regional approval processes have influenced preorder timing in some markets.