Overview
- Apple ranked first during the month-long Singles' Day period with 26% of smartphone units, according to Counterpoint Research reported via Reuters.
- Overall smartphone sales in China rose 3% year over year, and Counterpoint estimates the market would have fallen about 5% without Apple's volumes.
- Counterpoint's Ivan Lam reported that iPhone 17 base-model sales more than doubled, with Pro variants up in the mid-to-high double digits aided by CNY 300 discounts.
- Xiaomi held 17% share but posted a year-over-year decline tied to the earlier Xiaomi 17 release, while Huawei's share fell to 13% as the Mate 80 arrived after the key window.
- Apple recently told investors it anticipates what could be its strongest December quarter on record.