Overview
- New models accounted for nearly four-fifths of Apple’s iPhone units sold to Chinese consumers during the tracking period.
- The performance represents a 27‑percentage‑point shift from the iPhone 16 launch window, when sales declined about 5% year over year.
- Counterpoint’s data reflects only the first month after launch, providing an early read rather than a durable trend.
- Crowds lined up at Apple’s Beijing flagship store on release day, indicating strong initial interest.
- Apple continues to face pressure from local brands including Xiaomi and Huawei as overall demand remains soft.