Overview
- Counterpoint reported the iPhone 17 lineup sold about 14% more units than iPhone 16 during the first 10 days in the U.S. and China.
- The base iPhone 17 drove the gains, with sell-through up roughly 31% across both markets and nearly doubling in China on unchanged entry pricing paired with better specs.
- In the U.S., the Pro Max is leading upgrades as major carriers lifted top subsidies by about $100, tilting demand toward the premium model.
- Delivery wait times and supply-chain checks indicate stronger-than-expected demand, with longer shipping estimates and signs Apple asked assemblers to boost output.
- Apple shares closed at a record high on the data, and firms including Loop Capital raised ratings and price targets ahead of the October 30 earnings report.