Overview

• Reporters expect Apple to unveil four models—iPhone 17, 17 Air, 17 Pro and 17 Pro Max—at a September 9 event.
• U.S. starting prices are forecast at $799, $949, $1,049 and $1,249, with roughly $50 increases for every model except the base phone.
• The Pro and Pro Max are reported to go on sale on Friday, September 19, according to a timeline cited from Forbes.
• Leaks point to the Pro line swapping titanium for aluminum and adopting a redesigned battery for longer runtime, with the Pro starting at 256 GB of storage.
• Regional reports suggest some markets will retain a physical SIM tray while U.S. units remain eSIM-only, which could influence internal layouts and battery shapes.