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7h ago

iPhone 17 Launches in India With Long Queues, Tight Pro Stock and Price Markups

Heavy demand meets scarce Pro inventory, prompting October delivery windows with offline markups.

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From early morning, long queues formed outside the store, with eager buyers lining up to get their hands on the brand-new iPhone 17, iPhone 17 Pro Max and iPhone Air.
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Overview

  • Sales opened on September 19 across Apple stores and partners, with long lines in Mumbai’s BKC and Delhi’s Saket and a brief scuffle reported outside the BKC store.
  • Apple’s India site shows some iPhone 17 Pro Max deliveries slipping into early to mid‑October, with popular finishes such as Cosmic Orange facing longer waits.
  • Offline retailers are quoting launch‑day premiums up to ₹40,000 for iPhone 17 Pro and Pro Max models, especially higher‑capacity units and sought‑after colorways.
  • Major retailers and distributors announced bank cashbacks, exchange bonuses and no‑cost EMI, including typical instant discounts of ₹6,000 on iPhone 17 and ₹4,000 on Air and Pro models.
  • Flipkart’s Big Billion Days starts September 23 with the iPhone 16 at about ₹51,999, as analysts report iPhone 17 pre‑orders outpacing last year and forecast a 15–20% Q3 shipment contribution.