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2d ago

iPhone 17 Launch Shows Stronger Early Demand as Pro Max Leads, U.S. Deliveries Near

Supply‑chain checks point to higher year‑over‑year preorders as buyers favor the top‑tier model over the ultrathin Air.

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Overview

  • Preorders opened September 11, with U.S. deliveries starting September 19 and starting prices set at $799 (iPhone 17), $999 (Air), $1,099 (Pro) and $1,199 (Pro Max).
  • Analyst Ming‑Chi Kuo estimates overall iPhone 17 production for the quarter is roughly 25% higher than the iPhone 16 cycle, signaling stronger initial demand.
  • The iPhone 17 Pro Max is leading early sales with production allocation about 60% above last year’s Pro Max, while the ultrathin Air is not the top seller in the first window, according to Kuo.
  • Shipping lead times have lengthened by about a week compared with last year even as orders increase, Kuo’s supply‑chain checks indicate.
  • In Peru, authorized reseller iShop Perú has not opened preorders and expects local availability in early October, with final retail prices yet to be confirmed.