Overview

• Wedbush raised its 12‑month target to $310, saying iPhone 17 units are tracking 10%–15% ahead of the iPhone 16 and forecasting 240–250 million units in FY26 versus Street estimates near 230 million.
• Bank of America’s tracking shows average iPhone 17 ship times around 18 days versus about 10 days at the same point last year, a common early proxy for elevated demand.
• Apple shares jumped about 4% Monday, turning positive for the year as investors reacted to stronger launch‑week signals and bullish analyst notes.
• The Information reported Apple asked suppliers to reallocate production toward the $799 iPhone 17 by roughly 30%, indicating a demand skew toward cheaper trims that may pressure average selling prices and margins.
• Channel checks cited strong turnout in China and India, though UBS and Jefferies described mixed preorder signals and highlighted that investors are still watching for clearer details on Apple’s AI roadmap.