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1h ago

iPhone 17 Launch Sees Strong Lines and Pro Max Momentum as Early Tests and Trade‑In Cuts Shape Upgrade Decisions

Apple redistributed premium features across the lineup and, according to Bloomberg reporting, is delaying bigger AI updates, pushing buyers to focus on hardware gains and changing trade‑in math.

Close-up of the orange iPhone 17 Pro Max with triple-camera system.
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The four iPhone 17 models compared

Overview

  • All four iPhone 17 models are now on sale, with long queues reported from Hong Kong to New York and early stock pressure at some retailers, while Pro Max leads interest in GSMArena’s trending chart.
  • Apple moved 120Hz ProMotion to the base iPhone 17 and standardized 256GB starting storage, with the new A19 Pro chip powering the Pro, Pro Max and Air in tiered configurations.
  • Initial iPhone Air benchmarks show the A19 Pro outpacing last year’s A18 Pro in CPU tests, posting strong single‑core results but mixed GPU performance due to a trimmed core count.
  • Battery expectations diverge as Apple touts up to 37 hours of video playback on the Pro Max, while Tom’s Guide measured 18 hours in its test, calling it the longest‑lasting iPhone it has reviewed.
  • Apple reduced official trade‑in values for many older iPhones, though major U.S. carriers advertise up to $1,100 in credits, and Bloomberg’s Mark Gurman reports no significant iPhone AI enhancements are planned until March.