Overview

• Customers queued at flagship stores from Dubai to New York, with some locations restricting launch‑day access to online preorder pickups only.
• The rollout began with early deliveries in Australia and New Zealand, and many iPhone 17 Pro Max configurations quickly shifted to multi‑week backorders.
• Bloomberg and other outlets observed scratches on in‑store demo units of Deep Blue iPhone 17 Pro models and Space Black iPhone Air devices, with reports noting the Pro’s new aluminum unibody and visible MagSafe ring marks on some units.
• Apple asked assemblers to lift daily production of the base iPhone 17 by about 30%, reflecting demand for a model that now adds a 120Hz display and 256GB entry storage.
• Lineup pricing starts at $799 for iPhone 17, $999 for iPhone Air, $1,099 for iPhone 17 Pro, and $1,199 for iPhone 17 Pro Max, with the Air’s eSIM‑only design limiting availability in some markets such as China.