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20h ago

iPhone 17 India Launch Draws Long Queues as Tight Supply Triggers Delays and Markups

Scarce initial stock is pushing delivery dates into October, driving launch-day premiums at offline shops.

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From early morning, long queues formed outside the store, with eager buyers lining up to get their hands on the brand-new iPhone 17, iPhone 17 Pro Max and iPhone Air.
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A customer compares his old iPhone with the newly launched iPhone 17 pro max at an Apple retail store

Overview

  • Apple opened sales of the iPhone 17 lineup in India on September 19, drawing pre-dawn queues at flagship stores in Mumbai and Delhi and prompting crowd-control issues, including reported scuffles at BKC.
  • Apple’s India site shows iPhone 17 Pro Max delivery estimates slipping to October 9–15, with major e-commerce platforms listing some configurations as out of stock.
  • Offline sellers were quoting up to ₹40,000 over MRP for top-end iPhone 17 Pro Max units, with the new Cosmic Orange finish among the most sought-after options.
  • Authorized partners rolled out launch offers such as no-cost EMIs, instant cashbacks of ₹6,000 on iPhone 17 and ₹4,000 on iPhone 17 Pro/Pro Max/Air, plus exchange bonuses up to ₹7,000 through banks including ICICI and SBI.
  • Quick-commerce players Blinkit and Zepto advertised rapid deliveries for select cities, subject to local inventory, as official prices started at ₹82,900 for iPhone 17, ₹1,19,900 for iPhone Air, ₹1,34,900 for iPhone 17 Pro and ₹1,49,900 for iPhone 17 Pro Max.