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iPhone 17 Goes on Sale in India With Long Queues, Online Delays and Launch-Day Markups

Online listings show delays into October for some Pro Max models, signaling tight supply at launch.

Overview

  • Apple’s flagship stores in Mumbai’s BKC, Delhi’s Saket and Bengaluru’s Hebbal drew pre-dawn lines, with many customers waiting overnight to collect new devices.
  • A brief scuffle outside the BKC store disrupted the queue before security restored order, according to videos shared by PTI.
  • Online availability was constrained as Apple’s India site pushed some iPhone 17 Pro Max deliveries into early to mid-October and major e-commerce platforms showed out-of-stock notices.
  • Official prices span ₹82,900 for the iPhone 17 (256GB) to ₹2,29,900 for the iPhone 17 Pro Max (2TB), with launch offers including bank discounts, trade-in bonuses and no-cost EMI from Apple partners such as Croma, Reliance Digital and Vijay Sales.
  • Select offline retailers quoted premiums of up to ₹40,000 for high-demand Pro and Pro Max units, with the Cosmic Orange finish drawing the steepest launch-day markups.