Overview

• JD.com said that by noon on Sept. 19, more than 30,000 customers had signed for iPhone 17-series deliveries nationwide, with pre-sales topping last year’s first-day total within one minute.
• Apple’s ultra‑thin iPhone Air did not launch in China, where the eSIM‑only model is pending operator readiness and regulator approval from China Mobile, China Telecom and China Unicom.
• Scalpers focused on the iPhone 17 Pro Max—especially the orange 512GB and 1TB—quoting premiums up to 1,000–1,500 yuan, while many declined to buy standard and some Pro models.
• Resale premiums quickly softened as supply proved ample and discounting intensified, with national subsidies up to 500 yuan and platform deals such as Pinduoduo undercutting arbitrage.
• Apple issued an iOS 26 update (build 23A345) for iPhone 17 Pro and Pro Max on day one, as Xiaomi promoted its Xiaomi 17 series with a claimed first launch of Qualcomm’s new flagship chip, a rear back screen and an L‑shaped battery, promising availability by the National Day period.