Overview

• Apple began retail sales of the iPhone 17, 17 Pro and 17 Pro Max in China, with the ultra‑thin iPhone Air still pending regulatory clearance for eSIM activation as carriers signal support once approved.
• JD.com said more than 30,000 customers signed for new iPhone 17 units within four hours of launch, alongside long lines reported at flagship Apple Stores in major cities.
• Resale activity was intense but short‑lived as scalpers briefly paid premiums for Pro Max—especially the orange version—before prices cooled on abundant supply and platform discounts.
• Following stronger-than-expected preorders for the lower‑priced model, Apple asked assembler Luxshare to lift daily output of the standard iPhone 17 by about 40% and some parts suppliers to increase shipments by roughly 30%, according to The Information.
• Xiaomi escalated its challenge with the Xiaomi 17 series, promoting a first-out Qualcomm flagship chip and reporting doubled in-store blind reservations to court high‑end buyers.