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iPhone 17 Demand Surges as Tests Crown Pro Max Battery Leader

Apple is redirecting supply toward the entry model after stronger-than-expected preorders.

Overview

  • Apple asked suppliers to lift daily output of the standard iPhone 17 by roughly 30%–40%, reversing an initial production mix that favored Pro models.
  • Independent mixed‑use tests found the iPhone 17 Pro Max lasting about 13 hours, outpacing Samsung’s Galaxy S25 Ultra, while the ultra‑thin iPhone Air logged about 7 hours 18 minutes.
  • Launch-day lines stretched from Beijing to New York, and analysts project stronger early sales including double‑digit growth in India during the festive quarter.
  • The iPhone Air’s eSIM‑only design has delayed its availability in China, pushing buyers there toward the standard iPhone 17.
  • Early benchmarks indicate the A19 Pro delivers notable CPU gains and improved on‑device AI efficiency, aided by better cooling and efficiency-focused design changes.