Overview

• Apple began in‑store sales on September 19, with flagship outlets in Mumbai’s BKC, Delhi’s Saket, Bengaluru and Pune drawing overnight lines before 8 a.m. openings.
• PTI videos captured scuffles outside the Mumbai BKC store as security intervened, with some buyers alleging lax queue management.
• Apple’s India site showed iPhone 17 Pro Max delivery windows pushed into October, while offline sellers quoted premiums up to ₹40,000, especially for the Cosmic Orange finish.
• Official prices span ₹82,900 to ₹2,29,900 across the lineup, with 256GB now the base storage.
• Launch promotions included a ₹6,000 cashback and six‑month no‑cost EMI from distributor Ingram Micro, as quick‑commerce apps like Blinkit and Zepto offered near‑instant deliveries where stock was available.