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iPhone 17 Debut Set for Sept. 9 as Case Leaks Hint at Pro Camera Redesign and Ultra‑Thin Air

Survey data points to strong upgrade intent despite a likely price bump flagged by analysts.

iPhone 17 Pro clear case
Apple will unveil the iPhone 17 series in India on 9 September, with prices likely starting at Rs. 79,990.
Apple iPhone 17 model could be the ideal upgrade with these 5 rumoured upgrades.
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Overview

  • Apple’s keynote is confirmed for September 9 at Apple Park, with pre-orders expected on September 12 and retail availability likely on September 19 based on Apple’s usual cadence.
  • Evan Blass shared Urban Armor Gear cases that depict a wide horizontal camera island on iPhone 17 Pro models and a single‑lens design for the ultra‑thin iPhone 17 Air.
  • Additional clear‑case images circulated by leaker Majin Bu similarly suggest the Pro redesign and show cutouts for the Action button and Camera Control.
  • Reporting across outlets points to four models with A19 chips (A19 Pro on Pro variants) and 120Hz LTPO ProMotion displays extending to the entire lineup.
  • Analysts anticipate a modest global price increase, with India‑specific estimates notably higher, while a SellCell survey finds 68.3% of U.S. iPhone owners plan to buy an iPhone 17 at launch.