Overview

• iPhone 16e secured ninth place in Europe’s smartphone rankings for March 2025, representing 2% of the market and 8% of Apple’s regional iPhone sales.
• First-month shipments fell 17% below the iPhone SE 2022 launch and 20% under the SE 2020 debut, signaling muted mid-tier demand.
• A €699 starting price topped its SE predecessors’ launch costs of €519 and €479, limiting appeal among price-sensitive buyers.
• The mid-tier model introduced Apple’s in-house C1 5G modem, boosting the company’s component share and cutting Qualcomm dependency.
• Apple’s iPhone 16 Pro and Pro Max led Europe’s March list with 6% and 5% shares, while Samsung’s Galaxy S25 Ultra and S25 each captured 3%.