Overview
- Counterpoint reports the iPhone 16 captured 4% share in Q3 and led the market for a third consecutive quarter, aided by festival promotions in India and a recovery in Japan.
- Apple occupied the top four rankings, with four premium models over $600 shaping the quarter’s highest-volume slots.
- The iPhone 17 Pro Max entered the quarterly top 10 and was September’s best-selling phone despite limited late‑quarter availability.
- Samsung filled the remaining five positions exclusively with Galaxy A-series midrange devices, led by the Galaxy A16 5G as the top-selling Android phone.
- Category trends included 14% year-over-year growth in foldables driven by the Galaxy Z 7 lineup and a first-time Q3 milestone where all top five models were 5G, as Apple also intensified U.S. promotions in response to early Pixel 10 discounts.