Overview

• The iPhone 16 was the world’s best-selling smartphone in Q1 2025, according to Counterpoint Research.
• Apple claimed five of the top ten best-selling models for the fifth consecutive March quarter.
• Improved economic conditions and revised subsidy rules drove outsized iPhone 16 growth in Japan, the Middle East and Africa.
• The newly launched iPhone 16e debuted at number six in March’s global top-10 list during its first full month of sales.
• Low-end smartphones under $100 accounted for nearly 20% of global sales, with Xiaomi’s Redmi 14C 4G as the only non-Apple or Samsung model in the top ten.