Overview
- Counterpoint Research’s list places iPhone 16 at No. 1 for 2025, with iPhone 16 Pro Max, iPhone 16 Pro, and iPhone 17 Pro Max filling out the next three spots.
- Only Apple and Samsung made the Top 10, with Samsung’s entries limited to the Galaxy A16 5G, Galaxy A06 4G, and the premium Galaxy S25 Ultra.
- The iPhone 17 series logged 16% higher sales in its first full quarter than the iPhone 16 series, with the base iPhone 17 surging on upgrades like a 120Hz display, more RAM, and larger base storage.
- The Top 10 models accounted for about 19% of global smartphone sales in 2025, and Counterpoint did not disclose per‑model unit totals.
- Analysts caution that rising DRAM and NAND costs could constrain 2026 volumes, potentially weighing most on entry‑ and mid‑tier devices.