Overview

• Sales of the iPhone 16 in China increased by 20% in the first three weeks compared to the iPhone 15, according to Counterpoint Research data.
• The Pro and Pro Max models saw a 44% rise in sales, indicating a consumer shift towards more expensive options.
• Production issues that affected the iPhone 15 launch were resolved, contributing to the iPhone 16's improved performance.
• Despite strong sales, Apple faces competition from local brands like Huawei, which launched its Mate 60 series simultaneously.
• Apple Intelligence features are not yet available in China, but the company plans to introduce them in 2025, with potential local partnerships being explored.