Overview
- Counterpoint's Global Monthly Handset Model Sales Tracker ranked the iPhone 16 as the best-selling smartphone worldwide in the third quarter of 2025.
- Apple captured the top four model spots, and the iPhone 17 Pro Max entered the quarterly top 10 and led September despite limited late-quarter availability.
- Samsung filled the other five top-10 positions with Galaxy A-series devices, with no S-series flagships making the list.
- Global foldable shipments rose about 14% year over year to a record quarterly volume, driven by Samsung’s Galaxy Z 7 lineup and strong consumer response to the lighter, slimmer Galaxy Z Fold 7 with a less visible crease and upgraded hinge.
- Counterpoint attributes Apple’s momentum to upgrades from older iPhones and expanded carrier promotions in developed markets, and its U.S. Promotions Index shows Apple surpassed Google after responding to early Pixel 10 discounts.