Overview

• iPhone 15 Pro Max captured the highest market share, followed closely by other Apple models and Samsung's Galaxy S24 Ultra.
• Consumer preference shifts towards high-end models with features like 5G and AI enhancements driving sales.
• Apple's Pro models, including advanced features and design upgrades, now constitute half of the company's total smartphone sales.
• Samsung's integration of generative AI technology in its Galaxy S24 series contributed to its strong market performance.
• Despite a global decline in smartphone upgrades, Q1 2024 saw record revenues driven by premium device sales.