iPhone 15 Pro Max Continues to Dominate Shipments

Exclusive Features and High Demand in China Drive Popularity, Boosting Supplier Revenues

The iPhone 15 Pro Max is predicted to account for 40-45% of all iPhone 15 shipments in the first half of 2024, continuing its dominance as Apple's most popular model.
The exclusive tetra prism lens on the iPhone 15 Pro Max, along with a larger display and better battery life, are driving its popularity.
Despite initial sales of the iPhone 15 series being lower than the iPhone 14 series, demand for the iPhone 15 Pro Max has shown double-digit increases, particularly in China.
Apple supplier Largan, the provider of the tetra prism lens, is expected to see a significant revenue boost due to the high demand for the iPhone 15 Pro Max.
The iPhone 16 Pro and iPhone 16 Pro Max are expected to also feature the tetra prism lens, potentially driving similar popularity upon their release.