ION Network Undergoes Major Rebranding, Embraces Live Sports

E.W. Scripps aims to attract new audiences with the inclusion of WNBA and NWSL games, alongside a refreshed network identity.

E.W. Scripps is repositioning ION as a general entertainment and live sports network, incorporating WNBA and NWSL games into its lineup.
The network will feature a new on-air look and a year-long marketing campaign with the tagline 'ION. It’s On.'
Scripps' upfront presentation to ad buyers will highlight the network's commitment to women's sports and its rebranding efforts.
The Scripps National Spelling Bee will air live on ION, celebrating its 100th anniversary in 2025.
Scripps aims to attract a younger, more diverse audience by adding sports and live events to ION's lineup.