IOC Partners with TCL in Global Sponsorship Deal Through 2032

The agreement establishes TCL as the official provider of home audiovisual equipment and appliances for the Olympics and Paralympics, replacing Panasonic after four decades.

• TCL has signed an eight-year partnership with the International Olympic Committee, covering four Olympic Games through 2032.
• The deal designates TCL as the Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.
• TCL will provide advanced technologies, including smart displays, household appliances, and AI-driven innovations, for use in Olympic venues and the Olympic Village.
• The partnership supports the IOC's 'Athlete Moments' initiative, enabling athletes to connect with loved ones globally after competing.
• Revenue from the agreement will be redistributed by the IOC to support National Olympic Committees, athletes, and organizing committees worldwide.

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