Overview
- An i Paper probe identified thousands of poppy and Remembrance‑themed items on eBay and Amazon that were not official Royal British Legion merchandise.
- When contacted, almost none of the sellers confirmed any proceeds would support the RBL, with only two providing substantive replies.
- Amazon says it removed the products flagged by reporters, and eBay points to its VeRO programme and automated filters to take down infringing listings.
- The Intellectual Property Office confirms the RBL holds registered poppy trademarks, with Trading Standards and police able to act on alleged counterfeits.
- The Home Office called profiteering from counterfeit poppies “utterly shameful,” and the RBL urges buyers to use its Poppy Shop or its official Amazon store where profits go to the charity.