Overview
- Intuit signed a multi-year agreement worth more than $100 million to use OpenAI’s models and to make TurboTax, Credit Karma, QuickBooks and Mailchimp accessible inside ChatGPT.
- Users will be able to link Intuit accounts and complete tasks such as estimating tax refunds, reviewing credit options, generating QuickBooks insights and sending marketing messages within the chatbot.
- With permission, Intuit’s apps can pull customer financial data to tailor responses, and the company says that information remains within Intuit’s ecosystem even when accessed through ChatGPT.
- The partnership deepens Intuit’s use of OpenAI’s frontier models across its GenOS platform and continues the company’s internal deployment of ChatGPT Enterprise.
- Intuit did not clarify who bears responsibility for errors from AI-generated recommendations, and shares rose roughly 3% as the deal advanced OpenAI’s strategy of building ChatGPT into a third‑party app platform.