Overview
- TurboTax, QuickBooks, Credit Karma and Mailchimp will run inside ChatGPT, enabling conversations that estimate tax refunds, review credit options and surface real-time business insights.
- With user permission, Intuit can pull account data to deliver tailored answers and take actions such as issuing invoice reminders or sending marketing campaigns, while ChatGPT does not access underlying documents.
- Intuit says customer information remains within its ecosystem and it employs validation methods and domain-specific datasets to reduce incorrect or hallucinated outputs.
- The company will deepen use of OpenAI’s frontier models across its AI platform, including GenOS, and continue deploying ChatGPT Enterprise for employee workflows.
- The agreement gives OpenAI a major finance partner and new revenue channel, and Intuit shares rose about 3% following the announcement.