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Intuit Rolls Out On-Demand Pay in QuickBooks as AI Strategy Targets 100 Million Users

The payroll upgrade advances Intuit's AI-first push to reach over 100 million users.

Overview

  • On September 15, Intuit launched Clair On-Demand Pay within the Intuit Enterprise Suite and QuickBooks Payroll, enabling early access to earned wages before payday.
  • The capability is delivered through a partnership with fintech Clair and is available to companies using QuickBooks Online Payroll.
  • Intuit says the benefit can help small and mid-sized employers boost employee satisfaction and retention by offering a perk common at larger firms.
  • At a September 10 conference, CFO Sandeep Aujla detailed an AI-led expansion into the mid-market and a goal to surpass 100 million customers, noting July-launched agents are saving users about 12 hours per month.
  • CoinCentral reports Intuit raised its quarterly dividend to $1.20 per share, payable on October 17, 2025.