Overview
- Organizers confirmed the Inglewood arena will host men’s and women’s basketball at the 2028 Games under its commercial name as part of a new partnership.
- Intuit Dome becomes one of the first Olympic venues to retain naming-rights branding, joining Honda Center and the Comcast Squash Center.
- USOPP placed Intuit’s deal in LA28’s top-paying tier with brands such as Honda, Google, Starbucks, Delta and Comcast.
- The commercial push follows projections to book $800 million to $1 billion in sponsorships this year and surpass $2 billion under contract.
- LA28 says sponsorship income supports plans for a budget surplus directed to youth sports, and Intuit will add programs for small businesses, select athlete tax preparation and local financial education.