Overview

• 98% of adults reported using the internet at least once a week for leisure, up from 51% in 2010.
• In-person visits to friends and family continue to decline as digital on-demand content offers convenience.
• Weekly participation in sports rose to 51% in 2025 and nature-based leisure such as walking has also gained traction.
• Tailored digital offerings eliminate the need for planning or travel, driving individualized media consumption.
• Many parents say children’s screen time relieves daily pressure yet triggers guilt and concerns over control.