Overview

• The 'look between' trend involves finding messages like 'JK' between keyboard letters, gaining traction on social media platforms like X and TikTok.
• Originally posted on 4chan in 2021, the trend has resurfaced, captivating and frustrating many internet users.
• Brands and celebrities have joined in, using the trend for engagement, while some users express annoyance at its repetitive nature.
• Critics label the trend as 'engagement bait,' suggesting it manipulates social media algorithms to boost interaction.
• Despite its popularity, the trend has received backlash, with calls from some users for it to end due to its perceived overuse.