Overview

• An overwhelming majority of national associations backed the change at the ITF Annual General Meeting on October 16, 2025.
• The Board and Executive recommended the switch to better reflect the body’s role as tennis’s global governing authority and guardian.
• The trading name will change on January 1, 2026, with a wider World Tennis brand launch scheduled for summer 2026 as part of a phased plan.
• The rebrand is intended to deliver a clearer identity, align with other major international federations, and attract greater engagement and investment from grassroots to elite levels.
• The decision builds on recent brand evolution including the World Tennis Tour and World Tennis Number, and it has the public support of ITF President David Haggerty.