Overview

• The celebration originated in 2012 in Mexico when friends reframed their own heartbreak into a day of collective reflection and support.
• Despite lacking official recognition, the observance now engages thousands worldwide each July 29 through informal café gatherings and budding online support networks.
• Psychologists warn that heartbreak can trigger withdrawal-like symptoms, anxiety and weakened immunity by disrupting dopamine, oxytocin and serotonin levels.
• Live events in Mexico’s major cities now include emotional first-aid stations, therapeutic reading circles and concerts as part of a broader mental health outreach.
• Social media meme campaigns act as collective therapy by blending humor and shared narratives to destigmatize emotional pain.