Overview

• Soriana is selling 250 ml bottles of Royal Dutch Lager for 10 pesos each in Mexico as part of its International Beer Day promotion.
• Buenos Aires venues including Saigón Noodle Bar, ZUK, Pasillito, Desarmadero and Growlers are showcasing artisanal brews through special taps, happy hours and paired menus.
• The celebration spans more than 50 countries and 207 cities, uniting drinkers with festivals, brewery releases and retail discounts.
• Recent studies from Brazil, Germany and the UK find that moderate beer consumption does not increase abdominal fat, debunking the beer belly myth.
• Non-alcoholic variants such as Quilmes 0.0 and Corona Cero are seeing rapid growth with zero-alcohol beers rising about 50 percent year-over-year.