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Internal Meta Study Says Instagram Serves Vulnerable Teens More Eating‑Disorder‑Linked Posts

Meta says it is aligning teen feeds to PG‑13 standards following findings that current tools miss most sensitive posts.

Overview

  • An internal analysis reviewed by Reuters found that teens who often felt worse about their bodies saw 10.5% eating‑disorder‑adjacent content versus 3.3% for peers.
  • Researchers also reported higher exposure to provocative categories such as mature themes, risky behavior, harm and suffering, totaling 27% of these teens’ feeds versus 13.6% for others.
  • Meta surveyed 1,149 teens during the 2023–24 school year and manually sampled three months of their Instagram feeds to evaluate what content they were shown.
  • The study cautioned it cannot establish causation and noted existing screening tools failed to detect 98.5% of content flagged internally as potentially inappropriate for teens.
  • Meta acknowledged the research and said it has halved age‑restricted content shown to teens since July and is moving to PG‑13 guidance for teen accounts.