Overview
- Group president Thierry Cotillard said retail sales will begin in 2026, with roughly 100 plush toys produced this year to be donated to associations.
- Intermarché reported scam sites to authorities, including le-mal-aime.fr/lemalaime.fr, which advertised a €14.90 toy with pre-Christmas delivery and misused the brand logo.
- The Illogic Studios film is nearing one billion views worldwide, and the retailer is preparing translated versions including Polish and Portuguese.
- Consumers are urged to rely on Intermarché’s official channels for availability updates, as current online offers are counterfeit.
- Author Thierry Dedieu accuses the ad of copying his 2017 tale, a claim the Romance agency rejects as unfounded.