Overview
- The 2:30 film premiered on Dec. 6 before the Miss France broadcast on TF1 and then spread rapidly on social platforms with English-subtitled shares.
- French outlets reported more than 10 million views within hours, with one widely shared post nearing 15 million by Wednesday.
- Illogic Studios and agency Romance created the spot over about a year, choosing a painted, 3D animated style for a warm, storybook feel.
- The narrative advances Intermarché’s ‘mieux manger’ message by spotlighting vegetables and berries over meat, and the brand confirmed no AI was used in production.
- Online reaction praised the artistry and contrasted it with AI-generated holiday ads from global brands including Coca‑Cola and McDonald’s.