Overview

• Sidekick Publishing is a full-service partner for indie, A, and AA game developers, formalizing Instinct3’s transition from agency work to a dedicated publishing label.
• The label is led by industry veterans Jasmin Oestreicher and Melvin Frank, who bring extensive experience in marketing and community-building.
• Pixelsplit’s Deadly Days: Roadtrip, a 2.5D pixel zombie roguelike action game, is Sidekick’s first confirmed title for PC on Steam in late 2025.
• Deadly Days: Roadtrip is set for an early showcase at Gamescom 2025 in Cologne ahead of its later-2025 launch.
• Sidekick joins several indie-focused publishers launched this year—such as Lyrical Games, Six One Indie Publishing, and The CoLab—highlighting growing demand for specialist publishing services.